🚀 PulseLink Campaign Manager

Google Ads Launch Tracker & Nonprofit Roadmap

Active User:
👑 Owner
📋 Project Manager
✓ Synced
7
Days to Launch
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0% Complete
📊 Overview
📅 Today's Tasks
🗓️ 7-Day Timeline
👥 Demographics
📝 Ad Copy
🎯 Nonprofit Plan
📓 Notes & Worksheets
📚 Resources
⚠️ Campaign Launch: December 2, 2025 at 6:00 AM MST

Funding Goal

$1,500

Mac Mini + iOS Dev Account

Initial Ad Budget

$500

+ $500 Google Credit

Target Audience

Parents

Ages 35-44, School-age kids

Expected Downloads

100-200

Android installs in 60 days

Campaign Structure

Campaign 1: Parent Safety (60%)

$600 budget - Emergency contact keywords

Campaign 2: General Safety (25%)

$250 budget - Personal safety keywords

Campaign 3: iOS Funding (15%)

$150 budget - Donation & tech community

📅 Today: November 25 - Strategy Day

Focus: Planning & Preparation

  • [PM] Define exact demographic targeting (Parents 35-44, school-age kids)
  • [Owner] Finalize ad copy - select 4 headline sets from recommendations
  • [PM] Build keyword list: 15-20 per ad group (emergency contact, school safety, etc.)
  • [PM] Create negative keyword list (exclude: phone repair, cases, games, free phones)
  • [Owner] Optimize Play Store listing with screenshots and compelling description
  • [Owner] Update GitHub README with donation information and iOS roadmap
  • [PM] Review all app screenshots - ensure they showcase key features

Day 1: November 25 (TODAY) - Strategy & Planning

  • [PM] Define demographic targeting
  • [Owner] Finalize ad copy
  • [PM] Build keyword lists
  • [PM] Create negative keyword list
  • [Owner] Optimize app listings

Day 2: November 26 - Account Setup

  • [Owner] Create new Google Ads account (for promotional credit)
  • [PM] Set up conversion tracking (app installs, donations, GitHub visits)
  • [PM] Create 3 campaigns with proper naming structure
  • [PM] Build 3-4 ad groups per campaign
  • [Owner] Write minimum 3 headlines + 2 descriptions per ad

Day 3: November 27 - Enhancement Day

  • [PM] Add sitelinks: Download App, View GitHub, iOS Waitlist, How It Works
  • [PM] Add callouts: Override Silent, GPS Location, Open Source, Free Android
  • [PM] Add structured snippets: Features list
  • [PM] Configure ad schedule (24/7 with school-time bid boosts)
  • [Owner] Set maximum CPC bids ($0.50-1.00)
  • [PM] Create remarketing audiences

Day 4: November 28 - Testing Day

  • [PM] Test conversion tracking end-to-end
  • [PM] Use Ad Preview tool for mobile/desktop view
  • [PM] Verify all URLs lead to correct destinations
  • [Owner] Set up billing method and authorize $500
  • [PM] Create performance tracking spreadsheet

Days 5-6: Nov 29-30 - Review & Polish

  • [Owner] Fresh eyes review of all campaigns
  • [PM] Have someone else proofread ad copy
  • [PM] Prepare social media launch posts
  • [PM] Set up Google Analytics goals
  • [PM] Write FAQ responses for common questions

Day 7: December 1 - Final Check

  • [Owner] 24-hour review of all campaign settings
  • [PM] Verify daily budget distribution
  • [PM] Ensure ads are submitted and approved
  • [PM] Test donation flow and app links
  • [Owner] Schedule launch for 6-8 AM MST Dec 2

🚀 LAUNCH DAY: December 2

  • [Owner] Launch campaigns at 6-8 AM MST
  • [PM] Monitor first 2 hours for serving issues
  • [PM] Check impressions, clicks, conversions
  • [Owner] Post launch announcement on social media
  • [PM] Share on relevant Reddit communities
  • [Both] Celebrate! 🎉

Primary Demographic Targeting

Target Profile: Parents aged 35-44 with school-age children (5-14 years)

Age Range

35-44

Primary: Parents of school-age kids

Secondary: 25-34, 45-54

Parental Status

Parent

Must have this targeting

+50% bid adjustment

Gender

All

Both parents need safety

Don't exclude any gender

Income Level

All

Safety transcends income

Include unknown ranges

Detailed Demographics to Add

Parents of grade schoolers (6-12) Parents of teenagers (13-17) Parents of preschoolers (3-5)

Affinity Audiences

Family-Focused Tech Enthusiasts Mobile Enthusiasts News & Politics Junkies

In-Market Audiences

Child Safety Products Parenting & Family Educational Software Mobile Phone Services

Ready-to-Use Ad Variations

Ad Set 1: Primary Download (Parents)

Headlines:

  • Always Reach Loved Ones
  • Override Silent Mode Instantly
  • Free Emergency Safety App

Descriptions:

  • Be there for loved ones in emergencies. 1-tap alerts, live location, overrides silent.
  • Your family can always reach you. Override silent mode, share location instantly.

URL: play.google.com/store/apps/details?id=com.pulselink.pro

Ad Set 2: School Safety

Headlines:

  • Phone on Silent? Not Anymore
  • Reach Kids Even on Silent
  • Download Free on Android

Descriptions:

  • Kids' phones on silent at school? PulseLink overrides DND so they can reach you.
  • Send emergency alerts + GPS location instantly. Cut through silent mode when it matters.

Ad Set 3: iOS Funding

Headlines:

  • Help Bring PulseLink to iPhone
  • 50% of Families Use iPhone
  • Support iOS Development

Descriptions:

  • Free on Android, help us reach iPhone users. Donate to bring safety to 50% more families.
  • Already protecting 300+ families on Android. Help fund iOS version for iPhone users.

URL: github.com/DamienLove/pulselink

Top Keywords by Campaign

Parent Safety: emergency contact app for kids reach child in emergency parent child safety app override silent mode phone school emergency app parents
General Safety: personal safety app emergency alert app location sharing emergency panic button app
Future Goal: After successful campaign, establish 501(c)(3) nonprofit status to unlock $10,000/month Google Ad Grants

Phase 1: iOS Launch (Current)

Timeline

Dec 2025

60-day campaign with $1,000 total budget

Goal

$1,500

Fund iOS development & launch

Phase 2: Nonprofit Formation (2026 Q1)

  • [Owner] Research nonprofit structure requirements
  • [Owner] Draft mission statement and bylaws
  • [Owner] File for 501(c)(3) status (IRS Form 1023)
  • [Owner] Establish board of directors (minimum 3 members)
  • [Owner] Set up nonprofit bank account
  • [PM] Create donation receipt system
  • [PM] Register with state charity regulators

Phase 3: Google Ad Grants Application (2026 Q2)

Google Ad Grants: $10,000/month in free advertising for qualifying nonprofits
  • [Owner] Obtain 501(c)(3) determination letter from IRS
  • [PM] Create Google for Nonprofits account
  • [PM] Verify nonprofit status through TechSoup
  • [PM] Build compliant website (substantial content required)
  • [Owner] Apply for Google Ad Grants program
  • [PM] Meet minimum requirements: 5% CTR, 2+ ad groups per campaign

Google Ad Grants Requirements:

Valid 501(c)(3) status Functional website 5% minimum CTR 2+ ad groups per campaign 2+ sitelink extensions Quality Score 3+

Phase 4: Scale with $10K/Month (2026 Q3+)

Monthly Budget

$10,000

Free Google Ad Grants

Projected Reach

20K+

New users per month

Platform Coverage

Both

Android + iOS fully funded

Long-term Goals:

  • [Owner] Expand to 10+ languages for global reach
  • [Owner] Partner with schools and safety organizations
  • [PM] Develop enterprise version for institutions
  • [PM] Create educational materials on digital safety
  • [Owner] Host community workshops on emergency preparedness
  • [Owner] Build partnerships with 911 services integration

📓 Shared Campaign Notes

These notes are synced in real-time between both users. Use this space for planning, brainstorming, and tracking progress.

👑 Owner's Workspace

Private notes for Owner only. Strategic decisions, budget authority, and high-level planning.

📋 Project Manager's Workspace

Private notes for Project Manager only. Day-to-day execution, task coordination, and team management.

📊 Campaign Performance Tracker

Shared space to track daily campaign metrics. Copy from Google Ads dashboard.

Essential Links

Google Ads Dashboard

ads.google.com

Google Analytics

Track conversions & user behavior

PulseLink Pro - Play Store

com.pulselink.pro

PulseLink Free - Play Store

com.free.pulselink

GitHub Repository

Open source code & donations

Google for Nonprofits

Apply for $10K/month grants

Helpful Guides

  • Google Ads Demographic Targeting: support.google.com/google-ads/answer/2580383
  • Google Ad Grants Requirements: support.google.com/google-ads/answer/57772
  • 501(c)(3) Application (IRS): irs.gov/charities-non-profits
  • TechSoup (Nonprofit Verification): techsoup.org

Campaign Tracking Spreadsheet Template

Track these metrics daily:

  • Date, Day of Week
  • Total Spend, Impressions, Clicks
  • CTR (Click-Through Rate), CPC (Cost Per Click)
  • Conversions (App Installs, Donations, GitHub Visits)
  • Conversion Rate, Cost Per Conversion
  • Total Raised to Date, Progress to $1,500 Goal